Working at Fenix Solutions for the past three years, I’ve created a lot of advertising pieces for Carlingwood, a local shopping centre. Usually these involve taking a lot of art direction from the centre’s Marketing Director, but this past September we got to implement a nearly complete branding overhaul!

Aside from their established logo, the only other direction given was the tagline “Shop Together”. Having just returned from ICON5 I was really pushing for illustration over photography.

The campaign (including posters, directories, a website, and flash animation) was launched in September to very positive reviews!

Filed under Illustration.
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